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Beautifully crafted brand identities, websites and graphic design. For small businesses that want to stand apart.

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Welcome to Little Gem Design

A small graphic design studio in Lower Hutt, Wellington, transforming small business ideas into unique standout brands


Using a collaborative design process and strategic thinking, we focus on your brand's purpose, values, and unique qualities. Crafting branding and business collateral for print and digital media that resonate with your audience and convert them into loyal customers.

Signature Graphic Design Services

Meaningful & Timeless

Logo & Brand Design

Your brand identity is the face of your business, conveying who you are and what you do. It's more than just a logo; it encompasses all the visual elements of your brand, including colours, fonts, and imagery. We work through a collaborative design process, each step simplified and explained while creating a meaningful standout brand.

Custom-Designed

Website Design

An online presence is one of the most important marketing tools. It acts as a virtual storefront to showcase your products or services and helps your business stand out in a competitive market. I design and build websites focusing on visual appeal and user experience, ensuring your online presence is beautiful and functional.

Distinctive & Cohesive

Print & Digital Design

Bring your brand to life with consistent collateral for all brand touchpoints. Whether you need business cards, letterhead, a brochure, social media templates, or something a little different, I can help your brand stand apart and connect with your ideal audience through simple and intuitive design solutions.

“Jane is approachable and committed to delivering exceptional service to her clients. She is unfailingly cheerful and actively works to resolve issues. She finds creative solutions to any ideas we may have. We would hire Jane for any of our design work in a heartbeat. She’s amazing.”

CHARLOTTE & ISABELLA, KATE SHEPPARD CHAMBERS

Meaningful & timeless brand identities

Simple & functional website design.

Cohesive social media templates.

Meaningful & timeless brand identities

Simple & functional website design.

Cohesive social media templates.

Meaningful & timeless brand identities

Simple & functional website design.

Cohesive social media templates.

Meaningful & timeless brand identities

Simple & functional website design.

Cohesive social media templates.

A selection of

Recent Projects

View full portfolio

Hi there, I'm Jane, the owner and graphic designer behind Little Gem Design

I established Little Gem Design in 2013, a graphic design studio based in Lower Hutt, Wellington. When I started my business, I wanted to help other small business owners create meaningful visual designs that showcased their expertise and aligned with their business values and unique qualities.

With over 20 years of experience as a graphic designer, I’ve developed a collaborative and supportive design process that can be tailored to suit your business. I focus on simplicity and function, creating clean, intuitive design where every element has a purpose.

Whether you are starting a new business and need brand design, or you have an existing business and need help creating cohesive brand collateral, I would love to help bring your brand to life.

“Working with Jane from Little Gem was a really enjoyable experience. Her creative approach and clear presentation skills made it easy to collaborate with and make final decisions on branding and identity, and easy to implement the logo and branding into the various facets of my business.”

KATE HARFORD, HARK ARCHITECTS

Are you ready to bring your brand to life? Let's get started.

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