Branding & Logo Design
Branding & logo design for small businesses, crafted with purpose and personality
Your brand is more than just a logo — it’s the heart of your business. I create thoughtful, personality-led brand identities that reflect who you are and connect with the right audience. Whether you’re just starting out or ready to elevate your presence, these packages are designed to give you clarity, confidence, and a cohesive identity across every touchpoint. If you need something a little different, I’m happy to tailor a package to your specific needs.
Signature Brand Identity Package
A comprehensive brand identity package for business owners ready to make an impact. Perfect for launching a new brand or refining an existing one. I work closely with you to create a cohesive, personality-driven brand that looks beautiful and resonates with your audience across every touchpoint.
Your experience includes discovery and creative direction process, logo design, colour palette, typography, supporting brand elements, photography direction, business stationery, and comprehensive brand guidelines.
WHAT'S INCLUDED
Brand questionnaire
To understand your business, goals and vision.Moodboard & creative direction
Establishing the visual style and overall feel of your brand.Tagline exploration
Optional tagline ideas to help communicate your brand clearly.Full logo suite
Including primary and alternate logo variations, submark and favicon in colour and black & white formats.Supporting brand graphics or pattern design
Custom visual elements to create a more cohesive brand presence.Photography direction
Guidance on imagery and visual styling to support your brand.Comprehensive brand guidelines
A detailed guide to help you apply your branding consistently.
INVESTMENT
Investment starts at $2,500
New Zealand dollars, excluding GST.
TIMELINE
The anticipated project timeline is 3-4 weeks. However, this may vary depending on the specific brand's needs.
Brand Identity Design Process
STEP 1
Enquiry & Consultation
After submitting your enquiry form, we’ll schedule a time to discuss your business and project requirements. I’ll then prepare a customised proposal outlining the project scope, deliverables and pricing. Once approved, a deposit is required to secure your booking.
STEP 2
Discovery & Direction
You’ll complete a brand questionnaire designed to uncover your business vision, target audience, personality and style preferences. From there, I’ll develop moodboards and creative direction to establish the visual style and overall feel of your brand.
STEP 3
Design & Development
Now comes the fun part! Initial brand concepts are created based on the discovery phase. We’ll review the concepts together and refine the chosen direction. I’ll then develop the full suite of brand identity deliverables.
STEP 4
Delivery & Launch
Once the designs are approved, I’ll prepare and package your final brand files, including comprehensive brand guidelines. After launch, I’ll also be available for ongoing support as you begin applying your new branding across your business.
Frequently Asked Questions
What is a Moodboard & Creative Direction?
A moodboard and creative direction help shape the overall look and feel of your brand before the design process begins. It brings together inspiration, colours, typography, imagery, and visual ideas to ensure we’re aligned on the direction of your brand from the start.
What’s included in the full logo suite?
Your full logo suite includes a collection of logo variations designed to give your brand flexibility across different applications. This typically includes a primary logo, secondary logo, submark, wordmark, and brand icon, so your branding stays consistent across print and digital platforms.
What are Brand Guidelines?
Brand Guidelines are a simple reference guide that explains how to use your branding consistently. They usually include your logo variations, brand colours, fonts, and visual style to help your business look professional and recognisable across print and digital platforms.
What's not included in a logo design & branding package
Logo trademark registration
Master or editable design files
Licences for premium fonts
Printing costs
What currency are your prices in?
All prices are listed in New Zealand Dollars (NZD).
How do I book a consultation?
Start by filling in the Project Enquiry Form. Share a bit about your business and what you’re looking for, and I’ll be in touch within 1–2 business days to schedule a discovery call. It’s the perfect opportunity for us to discuss your project and see if we’re a good fit.
What do I need ready by the start date?
Before we begin, you’ll need to complete a discovery questionnaire. It’s a simple form that helps me understand your business goals, audience, and style preferences. For website projects, you’ll also need to provide your copy and imagery (or let me know if you'd like recommendations for professionals who can help).
What files will I receive, and how are they delivered?
You’ll receive a full suite of logo variations designed for both digital and print use, ensuring your brand looks consistent and professional wherever it appears. Files are supplied in EPS, SVG, PNG, and JPG formats, in both colour and black-and-white versions, and delivered via email or Dropbox.
Do you do printing?
Yes! I offer print management for business cards, stationery, brochures, and more. Or, if you have a preferred local printer, I’m happy to coordinate directly with them to ensure a smooth process.
How do I pay for my project?
A 50% deposit is required to secure your project in my calendar. The remaining 50% is due once the project is complete and before final files are delivered. Payments are made via bank transfer.
Whether you’re starting small or aiming for a complete brand identity, I’d love to work with you to create a brand that feels just right.
