Radiance – Intimate Wellness Products

Radiance offers intimate wellness products and education about women's health. Radiance products are made in an environmentally responsible way using 100% bio-certified and compostable ingredients. Anna, the founder of Radiance, asked me to design a brand identity that would appeal to her target audience of  20-45-year-old women with a natural, warm and grounded feel. I paired the sun symbol with a modern, contemporary font, customised to give it a unique look. I created two brand patterns, one using the sun symbol and the other a beautiful, subtle water landscape.