Radiance

Radiance offers intimate wellness products and education about women's health. It is delivered openly and nonjudgmentally to make women feel empowered and in control. Radiance products are made environmentally responsible using 100% bio-certified and compostable ingredients. Anna, the founder of Radiance, asked me to design a brand identity that would appeal to her target audience of  20-45-year-old women with a natural, warm and grounded feel. She aimed to increase brand awareness and build a community to share experiences and find support. I paired the sun symbol with a modern, contemporary font, customised to give it a unique look. I created two brand patterns, one using the sun symbol and the other a beautiful, subtle water landscape.