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Branding discovery questionnaire

Good planning is the key to a successful brand design. In order to make the brand design process go as smoothly as possible, please provide answers to the questions below. The more details about your business you share with me, the more accurate your brand design will be to your needs.

Contact Details

Name*

Phone number*

Email address*

Business address*

Street Address Suburb City Post code Country

Do you have a website domain and/or social media accounts

www.littlegemdesign.co.nz or @littlegemdesign

Business Information

What is the name of your business*

Is there a unique meaning behind your business name*

Why did you start your business?*

Think about what problem your business is trying to solve and what inspired your business idea? Is there a gap in the market, do you want to pursue a passion, or support a specific cause. Do you want financial independence or to create a better work-life balance.

What are your core product or service offerings*

What are your unique selling points and what sets you apart from your competitors?*

What does my product or service do better than anyone else?

What is the main message you want to convey to your customers?*

Think about words or a short phrase that is relevant to your audience that will convince them to do business with you.

What are your main business goals?*

Business goals help clarify the purpose of the business and help identify necessary actions.

Increase brand awareness

Attract new customers

Stand out from competitors

Increase website traffic

Improve customer service process

Other

If Other, please specify

How are your customers going to find you? How do they make an enquiry?*

Website, social media, print advertising, signage, word of mouth, ...

Target Audience

Describe your ideal customer*

Think about a person that your think is your ideal customer. List their age, gender, marital status, where they live, occupation, hobbies, brands they consume, personality type and online places they might be found.

Competitors

Who are your top 3 competitors?*

List your competitor(s) below and include their strengths and weaknesses.

Business name

Strengths

Weaknesses

Brand Values

Brand values are the beliefs that you, as a business, stand for. They guide the actions of a brand and shape the way that the brand is perceived by its customers. Customers who align with your values will likely choose you over a competitor.

What are your top 5 brand values and what do they stand for

Use the list of words below to help you identify your brand values. Type your brand values into the fields below and write a few words to define what the brand value stands for. For example, one of Apple Inc.'s brand values is 'Inclusion', which stands for 'to create products that serve everyone'.

Brand value

What it stands for

Brand Values List

Brand Personality

Your brand's personality is the set of human characteristics you attribute to the brand. It helps your audience to relate to your brand, especially when the brand mirrors the characteristics they value most. Select where on the spectrum your brand personality falls for each category

← Masculine – Feminine →

← Modern – Classic →

← Established – Youthful →

← Luxurious – Affordable →

← Serious – Playful →

← Elegant – Quirky →

Brand Style

What are the top 5 words that describe the vision for your brand's look?

List the words or use the check boxes below

Brand style list

If Other, please specify

Are there other brands that you like the look and feel of? What aspects of these brands to you like?*

List the brands or copy their URLs below

Do you have any particular fonts or font styles you like, dislike or want to avoid?*

Serif, Sans Serif, Italic, handwritten, script, display.

Do you have any colours or colour schemes you like, dislike or want to avoid?*

Do you have an icon, symbol or image that you are connected to that you might want to include within your brand?*

Do you have any imagery inspiration for your brand*

If you have a Pinterest board, share it here or upload images or logos you admire below.

File upload

Drop files here or

Accepted file types: jpg, png, pdf, Max. file size: 5 MB.

Business Stationery

Have you ordered business stationery with your brand identity package

Such as a business card, letterhead or email signature

Yes

What information do you want to include on your business card*

Name

Title

Qualifications

Landline

Mobile

Email address

Website

Social media handle

Postal address

Street Address Suburb City Post code Country

Physical address

Street Address Suburb City Post code Country

Other

Comments or questions

Let me know if there is anything else you want to share

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Let’s get started

Branding discovery questionnaire

Contact Details

Business Information

Target Audience

Competitors

Brand Values

Brand Personality

Brand Style

Business Stationery

Design Services

Little Gem Design