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Strong foundations: The essentials your small business website needs

Before you think about colours, images, or layouts, your website needs solid foundations. Getting these basics right makes the whole process smoother, improves your site's performance, and ensures it connects with the right people.Here are some of the key elements every small business should have in place before building a website....

Boost your Google ranking: SEO tips for small businesses

If you want your website to be found by the right people, SEO (Search Engine Optimization) is key. A strong SEO strategy helps Google understand your site, improves your search ranking, and drives more traffic from people looking for your products or services. The good news? There are simple, practical ways to make your website SEO-friendly without being an expert. Here’s how to get started....

Understanding the file types in my brand design package

When you receive your final brand package, you’ll notice a range of different file types included. Each format has its own purpose, and knowing when to use which file helps you keep your brand looking sharp, professional, and consistent — whether you’re sharing a logo with your printer, uploading it to your website, or using it in Canva.Below is a simple breakdown of the most common file types you’ll receive in your brand package and how to use them with confidence....

Website content checklist: Everything you need ready for a successful project

If getting your website content ready feels a little daunting, you’re not alone. A beautiful website starts with great content, just as much as great design. The words, images, and key business details come from you, but I’ll be here to support you through the process, guiding you on what’s needed and when so everything feels organised, manageable, and stress-free....

A simple guide to launching your new brand: What to do first

You’ve invested time, energy, and resources into creating a new brand identity and now you’re ready to share it with the world. A thoughtful launch helps you build momentum, connect with your audience, and make the most of your hard work.Here are a few simple, practical tips I recommend to clients when launching a new brand:...