Brand and website design for service-based businesses who value strategy and purposeful design.
Welcome to Little Gem Design
A small graphic design studio based in Lower Hutt, creating cohesive brands and websites for service-based businesses across New Zealand.
Using a collaborative design process and strategic thinking, we help small businesses clarify their brand’s purpose, values, and positioning. We design branding, websites, and supporting print and digital collateral that reflect the quality of your work, connect with the right audience, and support long-term business growth.
Meaningful & Timeless
Logo & Brand Design
Your brand identity is the face of your business, communicating who you are, what you do, and the value you offer. It goes beyond a logo to include colours, typography, and imagery — all working together to create a cohesive and purposeful brand that connects with the right audience.
Engaging & Functional
Website Design
Your website is often the first impression people have of your business. I specialise in brochure-style websites that balance visual appeal with user experience, creating an online presence that is clear, intuitive, and designed to attract and connect with your ideal clients.
Distinctive & Cohesive
Graphic Design
Bring your brand to life across all touchpoints with consistent, strategic design. From business cards and brochures to social media templates and custom collateral, I help service-based businesses present a cohesive brand that communicates quality and connects with the right audience.
“Jane is approachable and committed to delivering exceptional service to her clients. She is unfailingly cheerful and actively works to resolve issues. She finds creative solutions to any ideas we may have. We would hire Jane for any of our design work in a heartbeat. She’s amazing.”
CHARLOTTE & ISABELLA, KATE SHEPPARD CHAMBERS
Meaningful & timeless brand identities
Simple & functional website design.
Cohesive social media templates.
Meaningful & timeless brand identities
Simple & functional website design.
Cohesive social media templates.
Meaningful & timeless brand identities
Simple & functional website design.
Cohesive social media templates.
Meaningful & timeless brand identities
Simple & functional website design.
Cohesive social media templates.
A selection of
Recent Projects
Hi there, I'm Jane, the designer behind Little Gem Design
I established Little Gem Design in 2013, a graphic design studio based in Lower Hutt, Wellington. My goal has always been to help small service-based businesses create purposeful visual identities that reflect their expertise, values, and unique qualities.
With over 20 years of experience, I’ve developed a collaborative design process tailored to each business. I focus on simplicity and function, creating clean, intuitive design where every element has a clear purpose.
Whether you’re launching a new business or refining an existing brand, I work closely with you to create cohesive branding and collateral that communicates your business clearly and resonates with your audience.
“Working with Jane from Little Gem was a really enjoyable experience. Her creative approach and clear presentation skills made it easy to collaborate with and make final decisions on branding and identity, and easy to implement the logo and branding into the various facets of my business.”
KATE HARFORD, HARK ARCHITECTS
Let’s create a cohesive brand that reflects the quality of your business.
